BK | TAT launches video to promote Thailand as safe for LGBT+ tourists

Thailand’s Tourism Authority (TAT) launched a video campaign promoting Thailand as a welcoming and safe destination for LGBTQ+ travelers. The campaign emphasizes Thailand’s inclusive culture, showcasing the country’s support for the LGBTQ+ community with the message “love is love” to attract international visitors. This effort is part of TAT’s broader strategy to boost tourism by highlighting diversity and acceptance.

“I think the video is great and for once incredibly diverse—different types of people, people of color. I love that they showed the wedding thing,” says Shane Bhatla, Transgender Program Manager at OUT BKK, an LGBT non-profit community based in Bangkok. “But I think they need to look internally: what are their own citizens struggling with? It feels like they’re allying for the pink dollar, profit and benefits but how much are they doing to better it internally for LGBT+ folks in terms of discrimination in the workplace and things like that? If it’s just about the video, I think it’s a great initiative but they have to prove themselves.”